Body Zone Lunch and Learns Draw Capacity Crowds
In an effort to target community members where they are, Penn State Health St. Joseph sponsored a series of five Lunch and Learn programs earlier this year at the Body Zone Sports and Wellness Complex in Reading.
With topics such as coronary artery disease, obesity management and the importance of exercise after menopause, the sessions drew capacity crowds eager to hear from providers.
“Not only did we fill the meeting room for each presentation, but the offices represented saw new appointments made as a direct result of the provider education,” says Julia Nickey, regional director, marketing and communications. “We’re already looking at increasing the number of programs we offer, when our contract comes up for renewal.”
Penn State Health St. Joseph also will explore evening programs as it develops future Lunch and Learn offerings.
“We want to attract different Body Zone members as well as the lunch crowd and are considering sports medicine as a topic for the 5 to 7 p.m. crowd,” Nickey says. “One of the biggest benefits of this program is that we are reaching a new audience within our community, but we’re meeting them where they want to be reached — at a favorite meeting spot.”